Intensifies curl, combats frizz and boosts shine on curly or wavy hair. Wheat protein and organic aloe infused styling creme expands when hair is wet and retracts when hair is dry to intensify your curl or wave.
Apply Be Curly to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.